So many times when we try to explain the significance of fair trade, we find it can be challenging to convey the enormity of the impact that this model of trade and social justice means for the communities where our artisan partners and their families live. We're grateful to be a member of the Fair Trade Federation, which has articulated so well the Fair Trade Principles that are core to our work. Be sure to check them out here.
But then we get a video message, like the one we received today, that goes right to the heart of our mission. It's connection. We are all connected. This greeting from our artisan partners in Sololá celebrates our interconnectedness. Thank you for being part of this global network of solidarity.